Alina Malysheva
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How to Choose the Right Market Maker: 5 Key Criteria Every Project Should Know
- August 25, 2025
- Posted by: Alina Malysheva
- Category: Market Making
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By Freya Yu, Business Development Manager at Yellow Capital Launching a token is one of the most important milestones in any project’s journey. Teams often focus on tech, community, and marketing. But there’s one factor that is often overlooked – choosing the right market maker. A market maker isn’t just there to “post orders” on
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Top Things Investors Look For: Beyond the Pitch Deck
- June 11, 2025
- Posted by: Alina Malysheva
- Category: Investments
In the fast-moving world of web3 and tokenized ecosystems, it takes more than a flashy pitch or a well-designed whitepaper to convince seasoned investors. At Yellow Capital, we evaluate dozens of projects weekly, and while each one is unique, the fundamentals we care about tend to stay the same. Here are the top things we,